Children's Care Products

Created with a mother's love – I'AmNot A Baby

As a mother of three, I know exactly what a challenge it is to find products that adapt to the changing needs of growing children.

When my oldest child started kindergarten, I realized that baby shampoos were no longer enough to keep their hair clean after a long, active day. Growing children are naturally more active, they sweat more, and they are frequently exposed to environmental pollutants. While baby shampoos didn't clean thoroughly enough or eliminate unpleasant odors, adult shampoos were too harsh for their sensitive scalps and delicate skin.

I realized that it was extremely difficult to find products suitable for children aged 3–12. That’s when I decided to take matters into my own hands and create the solution: I’Am Not A Baby.

Gomb felirata

Our Mission and Vision

Fun bath time for every child

We believe that every child deserves a happy life. Our mission is to transform bath time into a joyful adventure, full of fun. We create our products with careful attention to ensure they are comfortable and enjoyable for children. We encourage children to discover the carefree joy of bathing!

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Our values

Safety

Reliable products that provide complete safety during use. The well-being of children comes first for us, which is why we create our products with great care so that parents can choose them with peace of mind.

Child-centered design

We create our products for children, designing them from their perspective. We focus on what children love, so our products perfectly match their tastes and needs.

Joy

We turn bath time into a fun game! We encourage children to bathe independently and make this time an enjoyable, entertaining experience.
For us, alongside cleanliness, happiness and independence are also important.

Quality and Reliability

We are committed to using only the best ingredients and never compromise on excellence. Our products are made with the heart of a mother who only wants the best for her child, so quality and reliability are reflected in every detail.

Environmental awareness

We are committed to environmental protection. Our products are made from sustainable materials using eco-friendly manufacturing processes. We strive to protect nature and safeguard the
ecosystem.

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Clinically proven

Allergen-free

Our products pamper you with a delicate, floral-fruity scent while being free from the 26 most common allergens that can cause irritation.

Dermatologically tested

Proven to be gentle in comprehensive skin irritation tests—24, 48, and 72-hour studies—making them safe even for sensitive skin.

Cruelty-free

PETA-certified, entirely cruelty-free products.

Global trust and compliance

Our products proudly bear
international certifications, meeting the strictest
regulations in key markets.

Main ingredients

Goat milk extract

Goat milk is a uniquely rich source of nutrients, packed with valuable vitamins, minerals, and regulatory compounds, making it an ideal ingredient for skin and hair care. Its protein composition is remarkably similar to human breast milk and it contains protein-bound polysaccharides that strengthen the immune system. Goat milk is also exceptionally rich in fatty acids, minerals, and vitamins, and contains 28% more selenium than cow's milk. Selenium, a vital mineral, helps with detoxification and supports the immune system. Goat milk has been highly valued for skin and health since ancient times.

The valuable
nutrients and selenium found in goat milk not only remove harmful substances
from the skin but also provide intensive nourishment for children's
scalp and hair. The lactic acid it contains – which is most similar to that of
breast milk – is the most reliable care for sensitive scalps and hair.
It gently removes dead skin cells, provides deep hydration, and creates a natural
protective barrier.

ECOCERT-certified
natural cleansing ingredient

This natural cleansing component biodegrades without the use of chemicals, ensuring a thorough yet gentle cleanse for the scalp and hair. The rich and soft lather not only makes hair washing easier, but shampoo residues are also easily rinsed away with water.

The perfect choice for children
for clean, healthy, and soft hair!